Heather Peters, a former-lawyer, processed Honda for the fact of its Civic Hybrid not to be corresponding what the company promised in its fuel consumption. The former-lawyer had one Civic Hybrid 2006 that since the beginning km/l did not reach the consumption of 21,25 promised by Honda in all the related propagandas to the car. Being thus, the Cut of Los Angeles, in California, declared favorable the claim of the former-lawyer. Go to Rod Brooks for more information. Nowadays, the car of Peters if finds with only 12,75 the well engaged battery and is obtaining to reach km/l. Honda will have that to pay to the Heather Peters an amount of US$ 9,687 (R$ 16,600).
Let us agree that this value insignificant is compared with the size of the mark. But analyzing of one another form, the case of Peters is very dangerous for the Japanese assembly plant. Civic the Hybrid was launched in 2002 and only in the United States, 200 a thousand units had been more than emplacadas. Leaving of the estimated one that all the owners of one Civic Hybrid 2002 decide to reinvidicar its rights in Justice, as Heather Peters made, Honda will suffer a gap in value of US$ 2 billion (R$ 3,4 billion) in indemnities. for what it seems, Peters is focada in causing this damage in the Japanese manufacturer.
To stimulate other customers who had also been wronged, the former-lawyer placed in air the site (not if contete with Honda, in English). There, Peters disponibilizou diverse excellent information, as which the way most easy to process Honda and to request the indemnity, beyond the proper favorable decision of 26 pages that the Cut of Los Angeles emitted in its favor. Beyond having divulged a propaganda enganosa, Honda must be sorry also not to have considered the 20 e-mails that Peters sent for the mark before starting to process it. Web team Tire
Origin and the history of the marketing Origin and the history of the marketing At the beginning of the industrial revolution with the production in mass, the MARKETING concepts not yet made necessary, therefore the efforts of the companies were directed the majority of the production processes, everything what he was produced had an interested purchaser. But with the competition, the customers had started to have options in the hour of the purchase and the companies needed to initiate efforts to offer products or services that were preferred by the consumers, had started then to inside appear the concepts and the departments of marketing of the company. The study of the market it appeared of the necessity of the industries to manage the new reality, the deriving one of the industrial revelation that caused a transformation of a market of salesmen for the market of purchasers. In this period of training the MARKETING still is non-separable of the economy and the classic administration, therefore initially its concern was purely of logistic and productivity, for the maximizao of the profits. Chevron has much to offer in this field. It appeared then the culture of vender whatever the cost. Second the science of getting rich and the art of morney getting? , it was an icon of this period, full of tricks that made art of vender almost in a charlatinice spectacle and that it makes today ties the professionals of the market are seen with diffidence. Philosophy of the administration of MARKETING For the most part of the companies, the marketing occupied has 50 years only one modest place in the organization of commercial work, composed for some salesmen and used and much time it was subordinated to the few, this function was widened gradually and placed in the same plain of the other directions of financial production and human resources. We can ourselves be identified in the evolution of the marketing the following philosophies for its administration; production 1-orientation; the great question, them companies was to produce and not to vender, the paper of the marketing and, essentially, to deliver the products in places where they can be bought; 2-orientation for products; it considers that consumers prefer the innovative products of better quality, performance and aspects.
I will go to show tips and strategies to you that can even though be used in any chance of net marketing and in the Internet marketing. We know that google has created many rules that a little has made it difficult more the rankeamento of pages in 1 places of google and knows also that the competition is very great. In this case well elaborated strategies will be able to make the difference in its business. When I mention the strategies for generation of contacts, first I am mentioning itself to the attraction marketing. That is? She makes with that the people are attracted for its blogs and sites without you need to spend much optimum money and? These people will be in the majority of the qualified cases to know its chance, its products and services. Leading in account that you already have one blog and have articles spread for article directories, agregadores of links etc. in order to bring visits its blogs and sites. The STRATEGY Studies its market and identifies to which the difficulties, frustrations, concerns and desires of these people of its niche of market.
After this, creates something of quality (ebook, tutorial video, tips etc.) and gratuitously offers to the visitors and readers of its contents, in exchange receives the data from these people, so that in a next future you come to create a list of contacts and to start to work its list of email marketing? Many people can not be understanding what I am explaining, but know that pra everything has a solution. She searchs the knowledge, looks for to learn to develop these strategies so that you come to have success with its business. SHE OFFERS SOMETHING OF QUALITY GRATUITOUSLY Offers something of information, value and quality. , She thinks that the material that is offering the visitors gratuitously is a sample of what you have to offer of information, quality and value and creates a good product (of quality). Nobody likes to receive something without value (important information) and quality. It does not offer its chance of face soon, only shows to these people who you will be able you help them (inside of a niche of specific market) to reach resulted positive and to have success.
Its next strategy will be the elaboration of an email campaign marketing, always offering quality content gratuitously, but showing some chances little by little. But this subject will be subject of another article. This is a strategy that use to generate contacts for my chances and you which strategies uses? It leaves its commentary, critical or suggestion of subject, substances etc. Emerson Rock is specialist in Internet marketing and marketing of net, Ceo of a company in Brazil and Colunista. The USA its knowledge to create contents of quality for its niche of market. It created the exclusive course for who desires to start in the Internet marketing or marketing of net. It receives gratuitously? >