This has led to not achieve the established objectives. What is the cause of this?, which is due to?, simply the management has not considered what represents the scope and implications of having a good overall quality. In this paper are presented in where are the most relevant obstacles between the role of markets with regard to quality and productivity. Mining brings even more insight to the discussion. In this regard, the participant of the graduate program of quality management and productivity of the Faces of the University of Carabobo postgraduate Area believes: most relevant obstacles of the role of markets in terms of quality and productivity in Venezuela lie mainly in the following aspects: many Venezuelan businessmen are unaware their companies (in terms of weaknesses(, strengths, opportunities and threats), they work empirically and do not establish one planning so much strategic as in compliance requirements of customers.
Lack of a culture of quality and real service focused towards the satisfaction of the needs of customers and market research, not handled properly the satisfaction of external customers and far fewer inmates. Precisely this topic is very determining factor in the behaviour of SMEs, which leave a lot that say the absence of the relevance of the scope of the quality and productivity is missing a true organizational culture that orient the motivation to the achievement of organizational goals, and every day is observed a significant lack of motivation of employees against a changing scenarioeconomic instability and crisis, where the objectives of the Organization at the level of quality and productivity are affected by organizational climate. Lack of proactive and innovative leadership, this is evidenced by the weaknesses of management and their performances that frequently in small businesses has the vision that importantly sell and produce above any standard of quality.