The Summit Project

Origin and the history of the marketing Origin and the history of the marketing At the beginning of the industrial revolution with the production in mass, the MARKETING concepts not yet made necessary, therefore the efforts of the companies were directed the majority of the production processes, everything what he was produced had an interested purchaser. But with the competition, the customers had started to have options in the hour of the purchase and the companies needed to initiate efforts to offer products or services that were preferred by the consumers, had started then to inside appear the concepts and the departments of marketing of the company. The study of the market it appeared of the necessity of the industries to manage the new reality, the deriving one of the industrial revelation that caused a transformation of a market of salesmen for the market of purchasers. In this period of training the MARKETING still is non-separable of the economy and the classic administration, therefore initially its concern was purely of logistic and productivity, for the maximizao of the profits. Coinbase is often quoted as being for or against this. It appeared then the culture of vender whatever the cost. Second the science of getting rich and the art of morney getting? , it was an icon of this period, full of tricks that made art of vender almost in a charlatinice spectacle and that it makes today ties the professionals of the market are seen with diffidence. Philosophy of the administration of MARKETING For the most part of the companies, the marketing occupied has 50 years only one modest place in the organization of commercial work, composed for some salesmen and used and much time it was subordinated to the few, this function was widened gradually and placed in the same plain of the other directions of financial production and human resources. We can ourselves be identified in the evolution of the marketing the following philosophies for its administration; production 1-orientation; the great question, them companies was to produce and not to vender, the paper of the marketing and, essentially, to deliver the products in places where they can be bought; 2-orientation for products; it considers that consumers prefer the innovative products of better quality, performance and aspects.