The Summit Project

Interactive formats are designed to enhance receiver binding Cologne radio listeners are constantly on the go: short listen, whether what one hears, interested in, and it wanders further attention. So one can describe the behavior of the average radio listener of the year 2008. “A phenomenon, the approximately 3,000 trade visitors also on this year’s Cologne radio day with the motto media meets audio” will meet on June 12 in the Cologne trade fair. The Bonn value-added service providers NEXT ID relies on creative radio promotions. For more information see Mitsubishi. Sound memory”is the interactive concept. A caller sounds like a short introduction ten noise within 20 seconds. He needs as many as possible remember and name them.

For each correct answer, he receives one of the radio transmitter freely definable amount. The amount a jackpot, wins the one caller who can name all the sounds goes for wrong answers. Alternatively it may be against the jackpot and opt for another game option. Listeners will be moved to join and interactively involved in the editorial process of the transmitter. New handset can be so easily won, bind existing on the transmitter.

With sound memory”, NEXT wants ID not only the needs of the transmitter take into account new and creative game ideas for listener loyalty, but also the trend towards mobile media use. Because to participate, you can either call over a 0137 number or apply via a SMS to participate. “Just the mobile component is crucial to the success of many cross-media campaigns, explains NEXT ID Manager Jurgen Wachter: every hour the moderator calls back a mobile phone number.” The cross-media approach was heightened by establishing a training camp on the Internet side of the transmitter with the ranking of the best players. The game generates double the voltage. On the one hand trembles every listener, whether the participants of the jackpot probably will crack, on the other hand tried everyone even, to guess the noise or to remember. Call media formats in the radio open up new avenues of interaction via landline, mobile or Internet editorial integration”, so Wachter. Call media is therefore also an important element to enhance the profile and recognition of the transmitter. Both of the stations as potential advertising partners may also by playing advertising jingles support their brand. Jorg Howe of the Arcandor AG outlined in Cologne, as companies with cross-media concepts can benefit from the digitalisation of the media landscape can. “On the subject of media 3.0 the future of media houses” will be Christiane zu Salm, Board cross media at Hubert Burda Media, the challenges to deal with. Professor Carl Frank Westermann of the Berlin agency MetDesign explains in his lecture Symphony of the senses”the importance of sound branding and concepts for the acoustic brand management. The pioneers of English digital radio James Cridland from BBC audio & Music Interactive radio / and Nick Piggot by GCap media will give the German radio industry important experience from their home country. Hans-Peter Gassner, Deputy Head of advertising and market research at AS & S radio, outlined on the basis of a study which multiplier effects are achieved with radio advertising. Advertising psychologist Dr. Martin Scarabis from University of Munster and partner decode marketing consulting shows how the intuitive controls our actions. “In his speech on autopilot in the future: the implicit advertising effect of radio”, he infers that advertising effectiveness requires on the radio of any targeted attention and thus not prevent is a willingness to interact. By Gunnar Sohn

With apsolute printers Herrenberg encodes high-quality organic products, 07.06.2010 of French organic oil producer bio Planete stands for high-quality organic products and raw materials from fair trade. To print on its oil bottles, bio Planete installed two thermal inkjet printer of the aps alternative printing services GmbH three years ago. Both printers directly working on the bottling line. Because the devices with solvent-free ink print, without solvents, particularly well suited them to label food and are thus quite the biopolitics of bio Planete. In contrast to the conventional industrial ink-jet printers, which used bio Planete previously, the thermal inkjet technology is very clean and reliable. Eric Lepagney, head of production for bio Planete: production stoppages are no longer a problem with the aps printers. The devices work smoothly and are easy to use. So can take our production staff to their actual tasks and must no longer with technical Difficulties to face.” Even with the frequent changes of bottle and label sizes shows that the oil mill with the new technology saves significant time.

The apsolute printers support a further important principle: the organic oil producer documented the entire process from raw material to finished product seamlessly. To do this, the company specifies also the origin of the seed. This receives a batch number that is printed together with the denomination of origin of the raw material and the expiry date on the label of the oil already in the delivery. All of this information are the aps technology precisely and in the smallest space. The thus created transparency, bio Planete succeeds in ensuring the quality, which is regularly certifies its products. “So valued roughly Stiftung Warentest in issue 3/2010 olive oil o’ citron with good”.

The international inspection that received for organic oils of the DLG (Deutsche Landwirtschafts-Gesellschaft e.V.) Bio Planete sunflower oil for the second time the gold medal. About bio Planete: Bio Planete founded 26 years ago as a mill Moog. The German Franz j. Moog decided to use organic farming in southern France. The name of his first court of Domaine de la planete”became soon the trademark of high-quality, organically produced oils for the balanced and creative cuisine: bio Planete. Until today, the company with the latest technology and old craftsmanship produces natural oils and meet exactly the requirements of the customers. All products are and thus rises the oil mill, especially from 100 percent biologically. About aps: Aps Group specializes in the industrial marking with inkjet printing. Founded in the year 2000, the company is today represented worldwide through its own offices and dealers in more than 30 countries. The company offers the first maintenance-free inkjet printer with the apsolute printer, the outstanding on almost all materials printing results. Both products themselves as well as their primary and secondary packaging can be identified thanks to the wide range of ink.

ec4u organizes first German CRM Championship with technical support from Prof. Winkelmann of the University of Landshut, Munich, August 24, 2010 – the specialists in customer management can serve for the first time 2010/11 prove German CRM Championship. Consulting is performed by the ec4u expert ag with support from Oracle, and determine the CRM champion. The professional care of the skills competition is carried out by the renowned sales and customer management experts Prof. Dr. Peter Winkelmann of the University of Landshut. The Championship is aimed at individuals and will start on October 25 2010 prospective customers can already make their registration under, they supplied in good time before the start with the necessary access information for the participation.

The German CRM Championship 2010/11 is carried over five rounds with continuously increasing difficulty and decreasing time limits for responses. In the first four rounds take place online, during the final with the top five will be carried out in the Editorial Office of the German periodical Computerwoche. Who wants to make it up there, should the first round as one of the best 100 complete and then reach at least the 50th place in the next round. The best 25 CRM experts, finally identified the five participants of the final round to finally qualify for the semi finals. To answer 12 questions are time available for only 150 seconds per game round. Identification procedures shall ensure that no multiple participation of people is possible. The three winners win interesting prizes, also the best 25 participants will receive a certificate with the placement in the competition, which can be useful for the future career as proof of the professional qualification in this topic. Similar Championships are for more topics in preparation or already launched according to a concept of the think tank on the topics of IT service management, ECM, business intelligence, project management, and application management.

Serview study: Companies expect this procedure model better results with their IT projects, consultants miss an organized formation of opinion in the market, that meets the acceptance of Prince2 Homburg bath, 07.01.2009 – almost unnoticed by the public discussion the Prince2 project management method is becoming a new hope in it. According to a survey of the consulting firm Serview, the project manager from over 350 companies promise majority better results with IT projects thereof. Nearly two-thirds want therefore in the future intensified on the process model of Prince2 (projects in controlled environments) support, which used 20 years ago in the United Kingdom as a Government standard for IT projects and published in the subsequent version also for private organizations. According to the study, each fourth user companies already has experience with this project management method. In another 31 percent of the surveyed companies, project managers have at least theoretical knowledge for this. However, 29 percent of Prince2 heard only, without a corresponding technical knowledge to have.

In every seventh case, this process model is not even known yet. However it will not stick with it, because to be carried out according to the findings of the Serview study soon much more IT projects based on Prince2. Add to your understanding with Brian Armstrong. “38 percent of respondents plan that they are this method in each case” more intense than so far want to devote. Back in addition every fourth carries herself with similar intentions and wants Prince2 expected”more in the foreground, while 13 percent made no determination and twice as many still can get nothing this method for project management. That Prince2 gaining relatively broad clear consent, results clearly, that this procedural model for the project management of two-thirds clear advantages attributed to compared to other methods. It ensures not only very transparent procedures in manageable steps, but at the same time the concept is based on a wide range of best practices that accelerate the realization processes and help prevent project risks”, explains the Serview Managing Director and consultant Michael cross. The practitioners also show a similar opinion.

So they mostly emphasize the good reproduction of this approach and believe that increase the success prospects of the IT projects to be able to reach (62 percent) and a greater punctuality (57 percent). Also at the resource planning as well as the management and control of project processes, the respondents project specialists believe to be better than the previous methods. Similarly, every second of believes, is to better comply with the project budgets using Prince2. PRINCE2 established apparently largely in silence”cross assessed the dynamically growing distribution. Despite the already considerable acceptance this topic in public discussion finds little room”he wonders and sees clear parallels to ITIL. Also this rulebook had spread already in practice, before it found a larger presence in the specialized media”, the Advisor looks back. However, cross misses also an organized formation of opinion to Prince2 in the market. It must make thoughtful, if Project Manager of this method give good grades and she found a growing distribution, but via the search engines almost only seminars on this topic can be found”, it problematized. Serview GmbH garden str. 23 61352 Bad Homburg v.d.H., Tel.: + 49 (0) 61 72 / 177 44-0

“” New world’s unique management information and controlling system for the Hotelerie Erwin Steinkogler, founder of Sango management “, is controlling in the hospitality industry for more than two decades with the theme” apart. The company developed profit & loss”the controlling software, which represents a strategic controlling to base of an IT solution. All the know-how from the many years of consulting work by Erwin Steinkogler is incorporated in the software as well as the experiences and insights from numerous management services in the hotel sector. The development of a management information system is managed with profit & loss, daily delivers a comprehensive overview of the key operational figures and sizes users. Each decision maker gives the opportunity to see to what extent economic as well as strategic objectives were achieved at a glance. The visualization ticker”is done via so called management.

Here are sales, cost and profit in a target actual comparison compacts and graphically clearly displayed. Profit & loss automatically imports the required business data from the relevant source systems like Hotelverwaltungs – and accounting programs. Already, a staff management, as well as a planning and marketing tool with relevant sales data are integrated in profit & loss. The integration of these functions of analysis has the advantage that no longer on separate spreadsheets of individual departments back under attack must be. Computational processes the data of the four core areas are made by human set and transparent resources, market/customer, finance and internal processes – in xed-other relationship, so that in a matter of seconds the user receives departmental analyses and evaluations in variable degrees of detail. The day currentness of the data and the quick overview in the current fiscal month and thus the opportunity to rethink the strategic approach, absolutely timely belong without any doubt to the great strengths of profit & loss. As modern Management information system it represents but of course not just a pure analysis module, but does satisfy also the complete cycle of planning, management and control.